Privacy Policy

Buzzinga Social Media Listening:
Privacy Statement for
Effective Date: Nov 25, 2015

Buzzinga ("Buzzinga") provides media monitoring, analytics and engagement services ("Service") to businesses ("Customers"). In order to provide the Service, Buzzinga collects real time social media conversations from public websites, social networking sites and forums.

Buzzinga recognizes that Privacy is important, and that individuals have the right to know and understand what is being done with personal information that pertains to them, the choices available to them, and the steps that they can take to access this personal information, and to request that inaccurate information be deleted.

In this document, "personal information" means information that pertains to an identified or identifiable individual (a "Data Subject"). For example, personal information may include first and last name, user name, physical or electronic mail address, telephone number, or photograph. It may include statements or opinions of a Data Subject, such as a request for information or a search query, if it can be associated to that individual.


This Privacy Statement applies only to the personal information that Buzzinga may collect through the website (the "Site") and to the activities in which Buzzinga engages through the Site. It does not apply to personal information that is contained in material to which Buzzinga has access in connection with its Services, or to Buzzinga's other activities offline. Different privacy policies apply to other aspects of our business.




We use the personal information that we collect from users on the Site to respond to inquiries made by them, such as requests for information, request for a brochure or a white paper, request for a meeting, or to contact them when they have provided contact information. We also use the personal information collected through the Site in aggregated form for statistical and web analytics purposes, in order to better understand how our users use the Site, the geographic area where they reside, and generally to improve the Site usage and performance.



We keep the personal information that we collect only as long as it is required for the purpose for which it was collected. In addition, applicable laws or regulations, or specific requests from government authorities may require us to preserve and retain information for a longer period.

When personal information is no longer required for our purposes, we will destroy, delete, erase or convert it into an anonymous form. We cannot ensure the permanent removal of your information. For example, it may remain in our archives or backup copies until the next update of our archives or back-ups.


We take reasonable steps to maintain physical, procedural, and technical security in our premises, information systems, and information storage facilities in order to protect personal information in our custody from loss, misuse, unauthorized access, erroneous disclosure, alteration, or destruction. We restrict access to personal information to those individuals who need access to that information in order to assist us in providing our services.

If you have been provided with a username and password to access restricted areas of our website, you are responsible for ensuring that any log-in credentials (your username and password) are kept confidential. Any activity conducted under your username and password will be attributed to you.



We may change this Privacy Statement from time to time. We will post a prominent notice to this effect on the Site. Unless otherwise provided, all changes will apply to all personal information then held by Buzzinga. We encourage you to frequently review this Privacy Statement for any modifications.


This Site may contain links to other websites or services that are owned and operated by third parties. We are not responsible for the policies or practices of websites to which the Site links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party's privacy policies before providing any personal information to them. You should contact these entities directly if you have any questions about their use of the information that they collect.

Social Media Content Privacy Statement

This Social Media Content Privacy Statement describes our privacy practices relating to publically available content obtained from the Internet through the Buzzinga Services.

Description of the Buzzinga Services:

The Buzzinga Services provide a platform and online tools that allow our customers to:

Collection of Social Media Content:

To provide the Buzzinga Services, we collect Social Media Content from a variety of publicly-available portions of Web sites, such as blogs, news Web sites, and social networking Web sites. In general, anyone can find the Social Media Content that we collect via a standard Internet search engine or by visiting applicable Web sites themselves. We obtain Social Media Content using our proprietary Web crawler technology, via public APIs, or through agreements with Web site operators. When we collect Social Media Content via our Web crawling technology, we abide by the applicable Web sites’ robots.txt protocols. We do not circumvent technical controls in place to prevent unauthorized access, such as usernames and passwords or use of CAPTCHA technology. Our Web crawlers are designed to limit crawling to portions of Web sites that are made public by the applicable Web site operator.

Use of Social Media Content:

Buzzinga customers are responsible for their use of Social Media Content. We require our customers to use Social Media Content in accordance with our Terms and Service, the terms of service of the applicable Web site from which the Social Media Content is obtained or derived, and applicable law.

Scores, Social Media Metrics and Analytics:

Based on the social media content collected by Buzzinga, the system uses different mediums to represent the data in form of graphs and charts; in form of analytics scores and in form of predicted metrics from the data (sentiment and demographics). The accuracy of most of the analytics engine used in the system is from 75% to 80%. It is sole responsibility of the customers to abide by Buzzinga's TOS to use the information.

Buzzinga Social Media Management - Privacy Policy:

Protecting our customers' information and privacy is our top priority. Buzzinga's privacy policy includes its employees, agents, partners, contractors and affiliates.

We treat information about our customers, including personal information, as strictly confidential, consistent with all legal and regulatory requirements. We employ a combination of technology and standard practices to ensure your information is safeguarded from unauthorized access or exposure. The information we collect about you in the course of conducting normal business will only be shared with third parties upon your consent or as required by law. We collect customer information based on our business relationship with you and your use of the services and solutions we provide. Some examples include:

Contact information that allows us to communicate with you, including your name, address, telephone number and email address.

For more information or to address any concerns, please contact


Do you store my social passwords?

No. Most data source providers have a secure way of authentication that does not entail providing your credentials. Most of the time, the standardize process oAuth2 (, is used. We only store a secure token that is given by the API provider when you complete the authorization process. This allows us to fetch data and generate your dashboards without having you to perform an authorization every day.

Other data sources will need an API key. This key is sensitive and must be handle like a password. Finally, in few cases, the data source provider will require a username and password. In such cases, it's a best practice to create an account for this purpose only and not use your Buzzinga credentials.

How safe is Buzzinga?

Internet communications between Buzzinga and Google Analytics use SSL encrypted HTTPS connections. We know data confidentiality is critical to our clients and their trust in our product is based on our capacity to protect their data. We implement the best security practices in the industry.

What analytics data do you store?

We store aggregate data of your dashboard in our database. This is for performance purposes only as it would take too much time to get the data from data source APIs to rebuild your dashboards every time you consult them.

Most of the time, data from data source providers is read-only; therefore, there is no way we can add, update or delete it. In the other cases, we might request permission to edit account information; however, we do so only to get analytic information. In no way do we edit, update or delete account information.

Data property

We do not use the data for anything else other to display it in your dashboards. Any stored data will be deleted upon a client's request.

Who will have access to my data?

You and those to whom you will give access to your dashboards. Dashboards have unique encrypted URLs so that you get fast and safe access without having to log in. This URL is like a password. Be sure to keep it safe.

Our staff might access your data to debug any issues or make minor adjustments to improve performance. Buzzinga will not reveal your dashboards to anyone under any circumstances.

Do you have any other concerns or questions?

Contact us and we'll be glad to help!