Buzzinga ("Buzzinga") provides media monitoring, analytics and engagement services ("Service") to businesses ("Customers"). In order to provide the Service, Buzzinga collects real time social media conversations from public websites, social networking sites and forums.
Buzzinga recognizes that Privacy is important, and that individuals have the right to know and understand what is being done with personal information that pertains to them, the choices available to them, and the steps that they can take to access this personal information, and to request that inaccurate information be deleted.
In this document, "personal information" means information that pertains to an identified or identifiable individual (a "Data Subject"). For example, personal information may include first and last name, user name, physical or electronic mail address, telephone number, or photograph. It may include statements or opinions of a Data Subject, such as a request for information or a search query, if it can be associated to that individual.
This Privacy Statement applies only to the personal information that Buzzinga may collect through the website Buzzinga.com (the "Site") and to the activities in which Buzzinga engages through the Site. It does not apply to personal information that is contained in material to which Buzzinga has access in connection with its Services, or to Buzzinga's other activities offline. Different privacy policies apply to other aspects of our business.
By using the Buzzinga.com Site, or providing personal information through the Site, you agree and consent to our collection, use, and disclosure of all personal information that we collect from you as a result of your use of the Site in accordance with the terms below.
If we change our personal information collection or use practices in a material way, we will provide users with advance notice of the proposed changes.
We collect personal information through forms or questionnaires that are posted on our Site, for example, in areas where we offer users access to newsletters, white papers and other material that Buzzinga has developed for distribution to third parties. This information may include name, address, telephone number, company name, or e-mail address, or the nature of a query made. In all such cases, you choose whether to provide us with the personally identifiable information.
We collect information that is provided by each user's browser, such as the IP address, user language, operating system, browser type, the presence/absence of "flash" plug-ins, screen resolution, or connection type.
You can also choose to have your browser delete all cookies after the end of a session. In this case, we may not recognize you when you return to our Site, and you may have to provide again certain information before accessing certain areas of the Site.
We do not knowingly collect personally identifiable information from children under 13 years old. If we determine that any personal information that we hold pertains to a child under 13, we immediately delete or block such information or any document containing such information.
We use the personal information that we collect from users on the Site to respond to inquiries made by them, such as requests for information, request for a brochure or a white paper, request for a meeting, or to contact them when they have provided contact information. We also use the personal information collected through the Site in aggregated form for statistical and web analytics purposes, in order to better understand how our users use the Site, the geographic area where they reside, and generally to improve the Site usage and performance.
Like most organizations, we use service providers, which act on our behalf, or provide us with technical and other capabilities to operate our business. For example: communications or hosting. We require these organizations to agree in writing to use any personal information to which they have access solely to provide their services to Buzzinga, to protect any personal or confidential information to which they may have access in the course of their services, and to comply with all applicable legal requirements.
We may disclose personal information to third parties (a) if we are required to do so by law; (b) if we believe that it is necessary in order to conform to the law, cooperate with law enforcement agencies, or comply with legal process served on us; (c) in connection with an investigation of suspected or actual illegal activity; (d) if we believe, upon reasonable grounds, that it is necessary to protect the rights or property of Buzzinga or its customers; (e) if we believe it is necessary to pursue available remedies or limit any damages that Buzzinga may sustain, or to collect monies owed to Buzzinga.
We may transfer personal information to another organization in the event of a merger or change of ownership of all or part of Buzzinga. In this event, we will request the transferee to treat personal information in a manner that is consistent with this Privacy Statement.
If we elect to transfer or disclose personal information to a third party, we will enter into a written agreement with this third party requiring the third party to provide at least the same level of privacy protection as is set forth in this Privacy Statement.
We do not provide personally identifiable information to any third parties for their own marketing purposes. If our practices change, we will provide you with advance notices of the change.
We keep the personal information that we collect only as long as it is required for the purpose for which it was collected. In addition, applicable laws or regulations, or specific requests from government authorities may require us to preserve and retain information for a longer period.
When personal information is no longer required for our purposes, we will destroy, delete, erase or convert it into an anonymous form. We cannot ensure the permanent removal of your information. For example, it may remain in our archives or backup copies until the next update of our archives or back-ups.
We take reasonable steps to maintain physical, procedural, and technical security in our premises, information systems, and information storage facilities in order to protect personal information in our custody from loss, misuse, unauthorized access, erroneous disclosure, alteration, or destruction. We restrict access to personal information to those individuals who need access to that information in order to assist us in providing our services.
If you have been provided with a username and password to access restricted areas of our website, you are responsible for ensuring that any log-in credentials (your username and password) are kept confidential. Any activity conducted under your username and password will be attributed to you.
If you have any questions, comments, or complaints about this Privacy Statement, the collection, use, management, or disclosure of personal information from this Site, please contact us at firstname.lastname@example.org.
If you wish to file a complaint or take issue with this Policy, or our handling of personal information that we collected from or through this Site, please direct such communication as indicated at email@example.com. We will investigate and attempt to resolve complaints and disputes regarding our use and disclosure of Personal Information in accordance with the principles contained in this Policy.
We may change this Privacy Statement from time to time. We will post a prominent notice to this effect on the Site. Unless otherwise provided, all changes will apply to all personal information then held by Buzzinga. We encourage you to frequently review this Privacy Statement for any modifications.
This Site may contain links to other websites or services that are owned and operated by third parties. We are not responsible for the policies or practices of websites to which the Site links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party's privacy policies before providing any personal information to them. You should contact these entities directly if you have any questions about their use of the information that they collect.
This Social Media Content Privacy Statement describes our privacy practices relating to publically available content obtained from the Internet through the Buzzinga Services.
The Buzzinga Services provide a platform and online tools that allow our customers to:
track online conversations related to their brands, businesses or industry, and access them in form of charts and tables,
engage in online conversations with individuals and manage social media profiles,
track branded social media profiles (facebook page, twitter profile) and benchmark against competitors,
analyze trends in Social Media Content, such as sentiment, demographics and volume.
To provide the Buzzinga Services, we collect Social Media Content from a variety of publicly-available portions of Web sites, such as blogs, news Web sites, and social networking Web sites. In general, anyone can find the Social Media Content that we collect via a standard Internet search engine or by visiting applicable Web sites themselves. We obtain Social Media Content using our proprietary Web crawler technology, via public APIs, or through agreements with Web site operators. When we collect Social Media Content via our Web crawling technology, we abide by the applicable Web sites’ robots.txt protocols. We do not circumvent technical controls in place to prevent unauthorized access, such as usernames and passwords or use of CAPTCHA technology. Our Web crawlers are designed to limit crawling to portions of Web sites that are made public by the applicable Web site operator.
Buzzinga customers are responsible for their use of Social Media Content. We require our customers to use Social Media Content in accordance with our Terms and Service, the terms of service of the applicable Web site from which the Social Media Content is obtained or derived, and applicable law.
Based on the social media content collected by Buzzinga, the system uses different mediums to represent the data in form of graphs and charts; in form of analytics scores and in form of predicted metrics from the data (sentiment and demographics). The accuracy of most of the analytics engine used in the system is from 75% to 80%. It is sole responsibility of the customers to abide by Buzzinga's TOS to use the information.
We treat information about our customers, including personal information, as strictly confidential, consistent with all legal and regulatory requirements. We employ a combination of technology and standard practices to ensure your information is safeguarded from unauthorized access or exposure. The information we collect about you in the course of conducting normal business will only be shared with third parties upon your consent or as required by law. We collect customer information based on our business relationship with you and your use of the services and solutions we provide. Some examples include:
Contact information that allows us to communicate with you, including your name, address, telephone number and email address.
For more information or to address any concerns, please contact firstname.lastname@example.org
Do you store my social passwords?
No. Most data source providers have a secure way of authentication that does not entail providing your credentials. Most of the time, the standardize process oAuth2 (http://oauth.net/2/), is used. We only store a secure token that is given by the API provider when you complete the authorization process. This allows us to fetch data and generate your dashboards without having you to perform an authorization every day.
Other data sources will need an API key. This key is sensitive and must be handle like a password. Finally, in few cases, the data source provider will require a username and password. In such cases, it's a best practice to create an account for this purpose only and not use your Buzzinga credentials.
How safe is Buzzinga?
Internet communications between Buzzinga and Google Analytics use SSL encrypted HTTPS connections. We know data confidentiality is critical to our clients and their trust in our product is based on our capacity to protect their data. We implement the best security practices in the industry.
What analytics data do you store?
We store aggregate data of your dashboard in our database. This is for performance purposes only as it would take too much time to get the data from data source APIs to rebuild your dashboards every time you consult them.
Most of the time, data from data source providers is read-only; therefore, there is no way we can add, update or delete it. In the other cases, we might request permission to edit account information; however, we do so only to get analytic information. In no way do we edit, update or delete account information.
We do not use the data for anything else other to display it in your dashboards. Any stored data will be deleted upon a client's request.
Who will have access to my data?
You and those to whom you will give access to your dashboards. Dashboards have unique encrypted URLs so that you get fast and safe access without having to log in. This URL is like a password. Be sure to keep it safe.
Our staff might access your data to debug any issues or make minor adjustments to improve performance. Buzzinga will not reveal your dashboards to anyone under any circumstances.
Do you have any other concerns or questions?
Contact us and we'll be glad to help!