Buzzinga listens into all mainstream social media sources such as Twitter, Facebook public, Google+, YouTube, Instagram and Flickr and also maintains a massive listening index of millions of News, Blogs and Forum sources enabling listening on a near real-time level. Buzzinga's monitoring platform aggregates content from all languages across the globe and enables Keyword and Boolean string based search. Buzzinga also allows you to track public Facebook pages or twitter handles to form your own specific listening index.
To make immediate sense at an enterprise level and improve data relevancy, Buzzinga classifies its plethora of Blogs, Forum and News feeds on a Country and Industry specific basis thereby enabling localized and highly relevant listening. This data is harnessed along with geo-tagged articles from Twitter and Google + to ensure high data throughput whilst maintaining extremely high stands of data quality.
Buzzinga works with organizations and brands to identify metrics that measure the social KPIs that define the brand and the industry to which the organization belongs to. Buzzinga then sets forth a keyquery based listening paradigm that enables deep dive listening into every social KPI thereby bringing forth highly relevant social conversations that are directly actionable upon.
Example: Ecommerce Social KPI Measurement
Automated sentiment is processed through world class sentiment analysis APIs in AlchemyAPI™ and OpenAmplify™ with manual sentiment override
Source article, author, description and time of post: The articles over any selected period of time accompanied with author, a short description of the article and the time of posting the same.
The potential reach of facebook and twitter articles over a time period.
Allows for comparison with competitors in your industry with deep dive drill down to PMI and metric levels
Automated as well as manual identification of people who influeunce the brand. For Twitter and Google+ articles, influencer detection is enhanced using the implementation of Klout™.
Language detection and blacklisting of articles allows for analysis of posts across all mainstream languages in the world.
Tagging and organization of articles by region for Twitter, Google+, News, Blogs and Forums
Annotating on key points on the main overview graph allows for subject matter and marketing experts to give inputs on trends, cause and effect, allowing for insightful reporting.
Understand brand associations through a tag cloud setup that refreshes based on the PMIs set.
Association of official facebook and twitter accounts of customers with Buzzinga to engage and reply to tweets and facebook posts on the go.
Anand Vasudevan - Co-Founder
Anand handles day-to-day operations, strategy and project delivery at Buzzinga. With a keen eye for detail and a people oriented approach, Anand is one of those few people with the ability to make a sixteen hour day at office, absolute fun. Prior to Buzzinga, Anand worked with Infosys Technologies as a team lead and later, was a part of the analytics team at HSBC. He has a paranoia for fitness and plays a mean game of badminton.
Prashanth Azharuddin - Co-Founder
As someone who takes the proverb 'You don't close a sale, you open a relationship' completely to heart, Prashanth Azharuddin is responsible for driving sales and marketing at Buzzinga. Having graduated in 2005 from Anna University, Prashanth pursued a career with Wipro Technologies as an SAP Xi Consultant before taking a break to do his MBA in Marketing at SP Jain. He also drove sales for Headrun technologies, an IT services startup that incubated Buzzinga. He is an ardent sports enthusiast and a huge supporter of Liverpool football club.
Prashanth Ellina - Co-Founder
Prashanth is a passionate entrepreneur and technologist. At Buzzinga, He helps vitalize the team with his inputs spanning technology and management. Prior to Buzzinga, he worked at a Boston, MA based startup called Veveo specializing in data search for input-constrained devices. He also co-founded Headrun Technologies, a services startup, where Buzzinga was incubated. He loves creating systems, software (and other), working with talented teams, writing code and philosophizing.
Karthik Bala - Co-Founder
Karthik handles Finance and HR for Buzzinga and is a co-founder on board Headrun, the services firm that incubated Buzzinga. He is a true "Jack of all trades" in his role as Programmer, Trader, Investor, Salesman, Co-conspirator and a good cook! He serves as the bedrock and the happy glue that binds everyone in the team together. Prior to Headrun, he worked at a mid-size software services company where his project involved the deployment of a Banking application for Japan's largest bank.
Yatish is responsible for the Buzzinga core and is the go-to guy for our uniquely Python service. On a typical day at office, Yatish can be seen handling multiple code threads simultaneously, seamlessly transitioning between working on database, search and the Buzzinga service. On the rare off day, Yatish loves to meet up with friends and catch up on his movies.
Our own 'Jack in the box'! Pamidi handles the Buzzinga frontend with the same energy and enthusiasm that he puts into life every day. He is a full stack developer who loves technology, writes great code and churns out wonderful interfaces that have come to define our minimalistic approach to UI/UX. He is a huge fan of Steve Jobs and is also our little encyclopedia for the latest in technology.
Venu Gopal Kandru
The data guy! Venu plays across the board on Team Buzzinga in his endeavor to continually deliver quality output. This includes his involvement on crawling new sources, creating specific databases as well as perennially testing the Buzzinga services for the next bug. Off work, Venu enjoys spending time with his friends over a couple of mugs of house draught.